BSB50620

Diploma of Marketing and Communication

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The BSB50620 Diploma of Marketing and Communication is a nationally recognised qualification designed for individuals who want to build strong capability in marketing, communication, and campaign coordination. This programme supports professionals who contribute to marketing strategy, develop content, manage stakeholder relationships, and support brand and promotional activities across a wide range of industries.

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Delivered by the Australian Leadership Skills Centre (RTO 32156), this qualification provides a practical and contemporary foundation for those seeking to advance their marketing skills, broaden their communication expertise, or step into more specialised roles within business, government, or community organisations.

 

This practical qualification will equip you with the skills and knowledge you need to develop and manage marketing across a range of industries, government and business. Marketing planning and management, social media marketing, and copy writing, are some of the key concepts and areas which this qualification covers.

 

Qualification Description

This qualification reflects the role of individuals who apply marketing and communication skills and knowledge in a wide variety of contexts. Individuals in these roles may have frontline management accountabilities. They may carry out moderately complex tasks in a specialist field of expertise that requires business operations skills.

 

What You Will Learn

Learners develop practical capability in:

• Marketing planning and campaign coordination

• Developing and presenting marketing communication

• Creating content for digital and traditional channels

• Understanding consumer behaviour and market trends

• Managing stakeholder relationships

• Analysing marketing data and performance

• Supporting brand development and promotional activities

 

This qualification equips learners with the skills needed to contribute effectively to marketing and communication functions across diverse industries.

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​Units of Competence

​To complete the qualification, participants will undertake twelve (12) units. Five (5) units are core or compulsory units. Of the seven (7) elective units, at least three (3) units must be from Group A and at least two (2) from Group B. The remaining two (2) can be from either Group A or Group B.

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CORE UNITS

(Five (5) compulsory units)

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

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​ELECTIVE UNITS

Group A - Marketing

(Choose at least three (3) elective units)

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

SIRXMKT006 Develop a social media strategy

SIRXOSM007 Manage risk to organisational reputation in an online setting

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Group B - Transferable Skills

(Choose at least two (2) elective units)

BSBCMM511 Communicate with influence

BSBFIN501 Manage budgets and financial plans

BSBOPS502 Manage business risk

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

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All sessions are supported by learning materials, readings and intensive coaching and mentoring by facilitators, as well as online, email and phone support.