BSB40820

Certificate IV in Marketing and Communication

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The BSB40820 Certificate IV in Marketing and Communication is a nationally recognised qualification designed for individuals who want to build practical skills in marketing, communication, and customer engagement. This programme supports those working in marketing support roles, business services, or administration who contribute to promotional activities, content creation, and stakeholder communication across a wide range of industries.

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Delivered by the Australian Leadership Skills Centre (RTO 32156), this qualification provides a strong foundation in marketing principles, communication techniques, and workplace effectiveness — helping learners step confidently into marketing roles or strengthen their existing responsibilities.

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Through this practical and hands on qualification, you will learn the skills and knowledge you need to contribute to marketing and communication needs in any business, government, or community organisation. Some of the key areas of study include consumer behaviour, presenting and debating ideas, the communications industry, marketing, as well as general business skills.

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What You Will Learn

Learners develop practical capability in:

• Understanding consumer behaviour

• Supporting marketing campaigns and activities

• Creating and presenting marketing communication

• Writing content for digital and traditional channels

• Conducting basic market research

• Communicating effectively with stakeholders

• Applying marketing principles in real workplace contexts

 

This qualification equips learners with the essential skills needed to support marketing and communication functions across diverse industries.

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Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. It applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

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Units of Competence

To complete the qualification, participants will undertake twelve (12) units. Six (6) units are core or compulsory units. Of the remaining six (6) elective units, at least two (2) units must be chosen from Group A and at least two (2) from Group B. The remaining two (2) can be from either Group A or Group B.

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CORE UNITS (six (6) compulsory units)

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

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​ELECTIVE UNITS

Group A - Marketing

(Choose at least two (2) elective units from below and up to four (4) in total)

BSBMKG431 Assess marketing activities

BSBMKG434 Promote products and services

SIRXMKT006 Develop a social media strategy

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Group B - Transferable Skills

(Choose at least two (2) elective units from below and up to four (4) in total)

BSBCRT411 Apply critical thinking to work practices

BSBTWK401 Build and maintain business relationships

BSBPEF501 Manage personal and professional development

BSBXCM401 Apply communication strategies in the workplace

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​All sessions are supported by learning materials, readings and intensive coaching and mentoring by facilitators, as well as online, email and phone support.